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Developing a new micro credit product based on conjoint analysis

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dc.contributor.advisorOsmani, S.R
dc.contributor.authorPolash, Md. yousuf Ahmed
dc.contributor.departmentBRAC Development Institute
dc.date.accessioned2010-09-26T06:20:20Z
dc.date.available2010-09-26T06:20:20Z
dc.date.copyright2007
dc.date.issued2007-12
dc.descriptionThis dissertation is submitted in partial fulfillment of the requirements for the degree of Master of Development Studies, 2007.
dc.descriptionCataloged from PDF version of dissertation report.
dc.descriptionIncludes bibliographical references (page 112-113).
dc.description.abstractPresently most of the microfinance providers follow qualitative methods for product development, therefore in most of the cases products were developed without knowing how much utility it is going to provide to a customer. The study tries to develop a microcredit product following quantitative method, namely conjoint analysis and analyzed whether new product provides more utility than the existing one or not. To reach the goal a survey was conducted among the borrowers of Safe Save, a Dhaka based NGO which provides flexible credit to the urban slum dwellers. The survey result depicts huge difference between new product and the Safe Save's product. New product provides more utility than the existing one.en_US
dc.description.degreeMaster of Development Studies
dc.description.statementofresponsibilityMd. Yousuf Ahmed Polasb
dc.format.extent121 pages
dc.identifier.otherID 04162002
dc.identifier.urihttp://hdl.handle.net/10361/231
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University dissertation are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectDevelopmental studies programs.
dc.titleDeveloping a new micro credit product based on conjoint analysisen_US
dc.typeDissertationen_US

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Thesis and Dissertation (Masters in Development Studies)