Analyzing user data privacy in android mobile OS

Abstract

Uses of smartphones are increasing rapidly more than anything, and so are the chances of risking our personal information. We constantly install various apps on our mobile phones for different purposes. Data privacy is one of the significant concerns regarding using any mobile app. Users have to allow too many permissions for those apps to use them. Many apps collect too much data from the users, even though they are not required to be functional. These data collections create a massive data breach from the users’ end. Also, much information is collected in the background without any concern from the users, only to track users’ behavior and provide more personalized advertising. Over 70% of the applications we use, either directly or through third-party libraries, get users’ sensitive information. We will analyze the amount of information collected by the apps and the ad companies using AdGuard. Also, we will build a unique data set and analyze the ad/tracking aggressiveness of the ad companies based on the user’s Mobile Brand, and OS version and so on.