Google's keyword analysis tool and compare its various metrics for finding the most popular search terms on the web

Abstract

Among the search engines, Google is the most powerful and popular search engine in the web. Google handles roughly 60% of world wide search and Google network is the largest advertising network available online, reaching over 86% of internet users across the web. Google Adwords keyword tool which works based on searches occurred in google and in google network is provides seven different statistics or metrics such as estimated ad position, Estimated Avg. CPC, Advertiser competition, local search volume [Last available month], Global monthly search volume, search volume trends and highest volume occurred in. but it does not provide any keyword effectiveness indicator like keyword density based on a web page URL. Providing these KEI along with Adwords keyword tools existing seven different metrics, make it more effective and noticeably popular for search engine optimization and for Adsense publisher.