Implementation of marketing campaign through Social Media in the context of Bangladesh: A case study

Abstract

Online marketing is becoming a hot topic in every business sector, and gradually playing an important role in any company’s multi-channel marketing strategy. However, in Bangladesh this technology has not applied and there are many questions as how to attract the audiences to a certain website and social networking sites. This thesis is mainly about exploring online marketing and why do we need it in Bangladesh, the methodology required and the findings. Keywords: Online Marketing, Social networking sites, design-based methodology, empirical research.