Discourse analysis of telecom ads: a critical insight from the applied linguistics perspective

Abstract

Advertisements, evident all around, are part of the daily lives of people. It is a kind of communication which is also part of social process. In a particular culture advertisements have dominance to influence the audience. The consumers cannot escape the effect of advertisements. The study concentrates on the use of linguistic tools in the telecommunication advertisements, as communication is the new craze of people. It tries to understand which linguistic tools are used to make the discourses of the advertisements so powerful that it can affect the audience to shape the belief psychologically, attitude and ideology along with the intention of these advertisements, whether advertisements only persuade the audience or manipulate them. The study also attempts to have a critical insight to understand the effect of these advertisements on language, society and culture.