Competitive intensity, managerial commitment, and corporate performance: The moderating role of innovation input in post-COVID-19

Abstract

Organisations are increasingly determined to rebound from the global effect of the COVID-19 pandemic by considering internal and external strategies to improve performance. Anchored on strategic choice theory, the present study examines how the link between competitive intensity drives corporate performance within emerging markets in the post-COVID-19 business environment. For quantitative analysis, data are collected through the primary method from 350 hotels (3 to 5) star hotels operating in the major sub-Sahara African market – Nigeria; the study examines how competitive intensity in the post-COVID-19 business environment may affects corporate performance. The findings indicate that competitive intensity drives firms to design strategies to strengthen corporate performance. The findings further show that managerial commitment improves the path between competitive intensity and corporate performance. The effect is stronger when there is a high level of innovation input invigorating the link. These findings advance existing strategy and hospitality literature research by improving how organisations translate competitive intensity into effective means of strengthening corporate performance in the hospitality industry. Copyright © 2023 Inderscience Enterprises Ltd.