Association of frequency of television watching with overweight and obesity among women of reproductive age in India: Evidence from a nationally representative study

bracu.type.groupResearch Publications
datacite.rightsOpen Access
dc.contributor.authorGupta, Rajat Das
dc.contributor.authorHaider, Shams Shabab
dc.contributor.authorSutradhar, Ipsita
dc.contributor.authorHashan, Mohammad Rashidul
dc.contributor.authorSajal, Ibrahim Hossain
dc.contributor.authorHasan, Mehedi
dc.contributor.authorHaider, Mohammad Rifat
dc.contributor.authorSarker, Malabika
dc.contributor.departmentBRAC James P Grant School of Public Health
dc.date.accessioned2026-08-13T06:40:18Z
dc.date.available2026-08-13T06:40:18Z
dc.date.issued2019-08-01
dc.description.abstractBackground For women of reproductive age, overweight and obesity are an established risk factor for several medical complications. To address the increasing rate of obesity in India through public health awareness programs, the association between common behaviors and overweight and obesity needs to be investigated. This study aims to determine whether there is any association between the frequency of television watching and overweight and obesity among women of reproductive age (15–49 years) in India. Methods This is a cross-sectional study that utilized data from the National Family Health Survey (NFHS-4), which utilized a nationally representative sample from all 29 states and 7 union territories of India. The survey itself followed a two-staged stratified random sampling technique. The primary outcome of interest was overweight (23.0 kg/m2 to <27.5 kg/m2) and obesity (27.5 kg/m2), measured by using the Asian body mass index cut-off. The major explanatory variable was the frequency of television watching, measured in days per week. Sample weight of NFHS-4 was adjusted during the analysis. Multilevel ordered logistic regression was conducted to identify the factors associated with overweight and obesity. To show the strength of association, both the unadjusted Crude Odds Ratio (COR) and the Adjusted Odds Ratio (AOR) were reported with a 95% confidence interval (CI). A p-value<0.05 was considered statistically significant. Results The analysis included weighted data from 644,006 Indian women of reproductive age (15–49 years). Among the respondents, 33.5% were overweight or obese (BMI 23.0 kg/m2). The prevalence of overweight and obesity increased with age (p-value <0.0001) and almost half of the women aged 35–49 years were either overweight or obese (48.6%). The prevalence was significantly higher among those living in an urban area compared to a rural area (urban 46.5% vs. rural 26.5%; p-value <0.001). The prevalence of overweight and obesity increased with the frequency of watching television and was the highest among the individuals who reported watching television almost every day (p-value <0.0001). Women watching television almost every day had 24% (AOR: 1.24, 95% CI: 1.21–1.26; p-value <0.001) increased odds of being overweight and obese compared to their counterparts who never watched television. Conclusions This study found that the likelihood of being overweight and obese significantly increased with the frequency of watching television; likely due to physical inactivity during leisure time. Further studies should examine the physical activity and food habits of this target group. Public health promotion programs in India should raise awareness regarding the harmful effects of the sedentary lifestyle associated with watching television. © 2019 Das Gupta et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
dc.description.versionPublished
dc.format.extent13 pages
dc.identifier.citationDas Gupta R, Haider SS, Sutradhar I, Hashan MR, Sajal IH, Hasan M, et al. (2019) Association of frequency of television watching with overweight and obesity among women of reproductive age in India: Evidence from a nationally representative study. PLoS ONE 14(8): e0221758. https://doi.org/10.1371/journal.pone.0221758
dc.identifier.doi10.1371/journal.pone.0221758
dc.identifier.issn19326203
dc.identifier.other2-s2.0-85071402656
dc.identifier.urihttps://hdl.handle.net/10361/29037
dc.language.isoen_US
dc.publisherPublic Library of Science
dc.relation.hasversion10.1371/journal.pone.0221758
dc.relation.ispartofPlos One
dc.relation.ispartofseriesPlos One
dc.relation.journalPLoS ONE
dc.relation.urihttps://journals.plos.org/plosone/article?id=10.1371/journal.pone.0221758
dc.rightstrue
dc.subjectAdolescent
dc.subjectAdult
dc.subjectFemale
dc.subjectHumans
dc.subjectIndia
dc.subjectMiddle aged
dc.subjectObesity
dc.subjectPrevalence
dc.subjectReproduction
dc.subjectTelevision
dc.subjectYoung adult
dc.subject.lcshOverweight women--India.
dc.subject.lcshTelevision broadcasting--Health aspects.
dc.titleAssociation of frequency of television watching with overweight and obesity among women of reproductive age in India: Evidence from a nationally representative study
dc.typeArticle
oaire.citation.issue8
oaire.citation.volume14
person.affiliation.nameBRAC University
person.affiliation.nameBRAC University
person.affiliation.nameBRAC University
person.affiliation.nameDhaka Medical College and Hospital
person.affiliation.nameBRAC University
person.affiliation.nameBRAC University
person.affiliation.nameOhio University College of Health Sciences and Professions
person.affiliation.nameBRAC University
person.identifier.scopus-author-id57215122060
person.identifier.scopus-author-id57210752355
person.identifier.scopus-author-id57202349742
person.identifier.scopus-author-id57189445488
person.identifier.scopus-author-id57207929207
person.identifier.scopus-author-id57908537100
person.identifier.scopus-author-id56660365700
person.identifier.scopus-author-id8615724900

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