Supply chain of automotive industry in Bangladesh: feasibility and sustainability with BoP.

Abstract

Bangladesh has got independence in the year of 1971. Almost 52 years are passing, but we are still using Japanese used car which is called recondition vehicle. It is high time to think about using locally manufacturer vehicles. So, will the customer buy locally manufactured vehicle and will supply chain be shifted to manufacturing over long established Japanese reconditioned vehicle importing? The study will come up with the answer of future supply chain of automotive industry in Bangladesh along with prime factor. Research has been designed with hypothesis question and the answer will be determined by analyzing the responses of the survey questions. Integration of Bottom of pyramid marketing concept modality is also designed to support the prime factor. Moreover, sustainable concept is designed for the benefit of business entity considering social, environmental, and economical.