A study of the factors influencing Digital Piracy Adoption: Portraying Bangladesh perspective

Abstract

The aim of this thesis is to understand the concept of digital piracy in the context of Bangladesh. This study focused on the factors that can successfully predict digital piracy intention and its ultimate behavior. Understanding the predictors would give a clear indication of what makes people getting involved in unethical acts while considering it to be very much acceptable. This paper focused on the Theory of Planned Behavior and Neutralization Theory, where both can interpret one’s intention towards a particular behavior. Theory of planned behavior explains how attitude, subjective norms and perceived behavioral control can influence piracy intentions, and Neutralizing Constructs shows in what ways one can justify his/her intention towards piracy. Data was collected from 203 respondents mostly from students, using a structured questionnaire. The findings show that all the predictors mentioned in the model have high significance level and can influence the intention and behavior of digital piracy. This study hopes to contribute in the field of information and technology.