A critical discourse analysis of Bangladeshi food vlogging language

Abstract

This study aims to explore the features of the Bangladeshi food vloggers’ language and how they are using language to communicate with their audiences. This research was conducted by using a qualitative method and the primary data was collected from YouTube food vlog. Four of the Bangladshi food vloggers and a particular food item Kacchi biryani were selected for this research. Afterward, the data was analyzed on CDA by Norman Fairclough’s model. The result of this analysis shows that the food vloggers most of the time use different adjectives to enhance the language, hedges, transglossic practices, non-standard language to communicate with their audinences. Another feature is food vloggers do not have so much authorative power but they provide factual information most of the time. Therefore, the target audiences are youngsters, urban people and a particular social class. Also, food vloggers are helping the viewers by giving detail information of a restaurant and food.