Brac University Institutional Repository: Recent submissions
Now showing items 1-20 of 16867
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Human resources management practice in NCC Bank LTD
(Brac University, 2023-12)The report sums up the three months of real life experience that I have gained in the renowned National Credit and Commerce Bank. NCC Bank being one of the oldest and leading commercial banks has been operating in ... -
Exploring the impact of integrating HR practices and MIS on employee engagement and productivity in the retail banking division of the City Bank
(Brac University, 2023-10)This report, titled "Exploring the Impact of Integrating HR Practices and MIS on Employee Engagement and Productivity in the Retail Banking Division of The City Bank," looks into the critical relationship between Human ... -
Green banking practices of Agrani Bank Limited
(Brac University, 2024-02)Green banking aims to halt environmental damage and improve the livability of this world. This comes in a variety of forms. Providing cutting-edge green products, such as using online banking instead of branch banking, ... -
Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
(Brac University, 2023-08)This report focuses on the brand marketing and brand communication of in Bangladesh and identifies those mechanisms which are responsible for creating loyal customer in the market. The main objective of this report is to ... -
Analyzing Ed-tech industry’s growth opportunity & educational development scope through digital marketing in Bangladesh: a follow up on ‘Innokids’ organization
(Brac University, 2022-05)Almighty has bestowed us with technology. Perhaps second only to the gift of life, it is the greatest of God's gifts. It is the mother of civilizations, arts, and sciences. Certainly, technology has altered how people live. ... -
Talent acquisition process: a detailed study on the effectiveness of Initiatives Taken by Arla Foods Bangladesh Limited
(Brac University, 2023-12)Talent Acquisition is becoming an increasingly important area of focus, and as a result, businesses should place a greater emphasis on this aspect of their talent acquisition strategy. An organization is able to keep its ... -
An analysis of the HR management system in BPO company in Bangladesh focusing on Quantanite BD
(Brac University, 2023-09)During my last trimester at Brac University for my "Bachelor of Business Administration", I completed a four-month internship with Quantanite Bangladesh. My Internship report's topic is " An analysis of the HR Management ... -
Customer engagement through social media
(Brac University, 2023-07)This report provides a comprehensive account of my internship experience at X- Integrated Marketing Agency. During my internship, I acquired substantial knowledge pertaining to digital marketing, in addition to various ... -
In silico analysis revealed hsa-miR-19a-3p and hsa-miR-19b-3p as two potential inhibitors of EGF mRNA in Breast Cancer
(Brac University, 2024-03)Breast cancer (BrC) is a highly prevalent and often fatal disease affecting both women and, to a lesser extent, men worldwide. There were about 2.3 million new breast cancer cases worldwide in 2020, resulting in approximately ... -
BRAC Bank Astha: providing customers with a well-structured banking experience focused on their needs
(Brac University, 2024-02)When evaluating the performance of BRAC Bank PLC from 2018, to 2022 I come across a nuanced perspective that highlights both strengths and challenges. Through analysis and examination of statements I gain valuable insights ... -
GoZayaan and its journey to normalizing post-pandemic travelling
(Brac University, 2023-03)The development of online tour operators has changed the traditional travel marketplace. The Asia-Pacific Region has become the most lucrative market for online travel agencies (OTAs), which are gaining popularity due to ... -
Establishment of tissue culture protocol of Brassica juncea var. BARI Sarisha-11
(Brac University, 2024-03)Brassica sp., commonly known as mustard, holds significant economic importance as a crop with high oil content, particularly in Bangladesh. Despite widespread demand, obstacles in production such as insufficient germination ... -
Training and development of employees of Shahjalal Islami Bank PLC.
(Brac University, 2024-02-14)The main purpose of the study is to assess the training and development of employees of Shahjalal Islami Bank PLC. Employee training and development serve an integral part in achieving organisational excellence, according ... -
Analyzing intermediaries that determines purchase behavior of iPad users for digital products within iPadOS applications: consumer study for Lettre.app
(Brac University, 2024-02)This report is a representation of my successful completion regarding a three-months internship program under CheeThee LLC. I served as a product marketer along with a few designs related responsibilities for product ... -
Driving financial inclusion of the unbanked population in Bangladesh–a study of IDLC Finance’s digital deposit scheme through bKash
(Brac University, 2022-10)The leading NBFI in the nation is IDLC Finance Ltd, where I had the chance to do my internship in the Customer Experience Department. The company is one that consistently tries to innovate in the financial services sector, ... -
Internal audit and compliance in Walton-Hi Tech Industry
(Brac University, 2024-01)The report is titled “Internal audit process and compliance in Walton Hi-Tech industry” explain an internal audit experience in one of the biggest Bangladeshi companies named Walton Hi-Tech industry and demonstrate their ... -
Role of marketing department in developing sustainablelLong-term business relationships with clients
(Brac University, 2024-01)In this 20th century establishing an organization's brand identity and value among customers through marketing activities has streamlined more than ever especially in the Footwear and RMG sectors. Through the combination ... -
The adoption and perception of islamic banking in Bangladesh
(Brac University, 2024-01)This report looks at Exim Bank Limited, a leading financial institution in Bangladesh, and its Shariah-compliant Islamic banking operations. It examines the key principles, products, and performance of Exim Bank's Islamic ... -
The Tapestry of detachment and nothingness in Haruki Murakami’s work: an experimental interaction between Nihilism and Zen Buddhism
(Brac University, 2024-01)The philosophical conflict between religion and Atheism has a significant rise around the modern and contemporary times following the historical inconveniences of constant war, loss and decay of moral ground. This paper ...