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dc.contributor.advisorMohiuddin, Fazla
dc.contributor.authorKabir, Mahmud
dc.date.accessioned2018-02-20T06:04:30Z
dc.date.available2018-02-20T06:04:30Z
dc.date.copyright2017
dc.date.issued2017-08-27
dc.identifier.otherID 13104141
dc.identifier.urihttp://hdl.handle.net/10361/9521
dc.descriptionThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.en_US
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (page 37).
dc.description.abstractStrategeek Digital is a Digital Marketing Agency. Digital and social media operations are conducted under the sub-brand name Ice9 Interactive, a sister concern of Strategeek Digital. With the technological strength of Ice9 Interactive , strategeek digital has established a strong foothold in the digital and social media branding scene of Bangladesh, with a clientele’ which consists Grameenphone Ltd, Airtel Bangladesh Ltd, Robi Axiata Ltd, Asiatic JWT, Ministry of Foreign Affairs of the People’s Republic of Bangladesh, Ogilvy, Uniliver Bangladesh etc. I worked with the Social Media team for Robi Axiata Limited. This team is responsible for the overall digital and social media communication of Robi. My task included the Digital marketing-related issues of the QMT e.g. conducting performance appraisal, preparing duty roster, managing payment, training(HR issue) etc.As an intern, I learned the basic quality management issues, evaluating performance of employees, management of remuneration and conducting shifting and development sessions. Strategeek Digital is a delightful workplace. Since it is still small and most employees are right out of some elite universities such as IBA – DU, NSU, BRACU, ULAB and other foreign universities, there is a coherence of ideology, taste, knowledge and culture among all the employees. The low age-difference among the employees is also a reason why the internal communication is so good. Although, workplace politics is an inevitable issue and Strategeek Digital is no different. But all difference are resolved through face-to-face meetings as soon as it surfaces. Before starting the internship. I expected a job to be tedious, robotic and tight –schedules. But at Strategeek Digital, working is fun. Relaxed 5 schedule, paperless office, common workstations and recreational facilities make it a very desirable workplace.en_US
dc.description.statementofresponsibilityMahmud Kabir
dc.format.extent37 pages
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.subjectMarketingen_US
dc.subjectDigital mediaen_US
dc.subjectCommunicationen_US
dc.titleCommunication via Digital Marketingen_US
dc.typeInternship reporten_US
dc.contributor.departmentBRAC Business School, BRAC University
dc.description.degreeB. Business Administration


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