Browsing Article by Subject "Consumer perception"

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    • Synthesis of constructs for modeling consumers' understanding and perception of eco-labels 

      Taufique, Khan Md Raziuddin; Siwar, Chamhuri Bin; Talib, Basri Abdul Abdul; Sarah, Farah Hasan; Chamhuri, Norshamliza (© 2014 MDPI AG, 2014)
      The term "eco-labeling" has become a buzzword in today's sustainable business world. The use of eco-labeling in various forms has been increasing notably for past many years, sometimes as an environmental "requirement" and ...