dc.contributor.advisor | Ahsan, Feihan | |
dc.contributor.author | Humayun, Farshid | |
dc.date.accessioned | 2018-01-24T06:17:07Z | |
dc.date.available | 2018-01-24T06:17:07Z | |
dc.date.copyright | 2018 | |
dc.date.issued | 2018-12-09 | |
dc.identifier.other | ID 12204068 | |
dc.identifier.uri | http://hdl.handle.net/10361/9160 | |
dc.description | This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2018. | en_US |
dc.description | Cataloged from PDF version of internship report. | |
dc.description | Includes bibliographical references (page 35). | |
dc.description.abstract | The ice-cream industry in Bangladesh has been here from the 1950’s. Igloo is one
of the oldest and most popular in the ice-cream industry of Bangladesh followed by
the popular brand Polar. The ice-cream industry of Bangladesh is worth over 500
crores. The major player in the ice cream market is Igloo, as they 40-15% market
share and has been a leader in the ice-cream market industry since, 1997. They are
the pioneering ice cream company in Bangladesh. They started their operation in
Chittagong and has been going on since 1964.The ice cream market of Bangladesh,
is oligopoly. After that, there has been a lot of players in the ice cream industry.
They are Polar, Kwality, Bellissimo, Zaa and Zee etc. The industry has become way
more competitive than it was ever before.
Bloop Ice Cream, belongs to the parent company called Golden Harvest Ltd and
entered market during the first week of April in 2013. Golden Harvest already had
their expertise on, cold chains. Bloop ice-cream, is very different from all the other
brands, as the other brands usually focus on their products, ingredients and taste but
Bloop on the other hand tried to be vibrant, fun and humorous. They, completely
went for a different approach with unique billboard and TVC advertisements. They
were able to create a big buzz in the ice-cream industry.
Bloop, soon fell apart in ranks in terms of taste, brand identity and consumer
preference compared to their competitors.
This report, focuses on why they fell apart and the recommendations they need to
make a comeback as a great brand again. | en_US |
dc.description.statementofresponsibility | Farshid Humayun | |
dc.format.extent | 50 pages | |
dc.language.iso | en | en_US |
dc.publisher | BRAC University | en_US |
dc.rights | BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.subject | Consumer analysis | en_US |
dc.subject | Bloop Ice Cream | en_US |
dc.subject | Golden Harvest Ltd | en_US |
dc.title | Consumer behavior analysis of bloop Ice Cream | en_US |
dc.type | Internship report | en_US |
dc.contributor.department | BRAC Business School, BRAC University | |
dc.description.degree | B. Business Administration | |