Retail banking division of BRAC Bank Llimited

Abstract

Commercial banks play an integral part in the economic development of a country. As a fully operational commercial bank BRAC Bank Limited has emerged as a market leader in the private banking sector, changing the pattern of SME financing by reaching unexplored market niches. This report is prepared as a requirement for the successful completion of my internship program at BRAC Bank Limited (Head Office). This report has been divided into two broad segments: First chapter consists of a brief description about the organization, corporate Mission, Vision, Values and CSR Activities. This part also includes a brief detail about the day-to-day duties and responsibilities that I was required to perform as an intern. The second chapter is based on the topic of this report “Retail Banking Division of BRAC Bank Limited. As a part of the internship program I got the chance to work for a period of three months in the Customer Experience Department under Retail Banking Division of BRAC Bank Limited. During this period, I have learned about this organization and the operations that are conducted by the retail banking division. There are several departments under the retail division: Retail Deposits, Loans, Customer Experience, Cards, & Alternative Delivery Channel. The second part of this report comprises of all the departments under retail banking along with all the different products and services offered; Current accounts, Savings accounts, Term Deposits, Loans, and Debit/Credit Card services. This division also operates the priority banking segment which includes Premium Banking and TARA-Women Banking providing personalized banking services for specific market segments. Finally, the report ends with some positive and negative findings from my overall internship experience at BRAC Bank Limited. All the departments in retail banking works co-dependently and together they are developing new business ideas and taking the bank’s retail business to new heights.