A brand plan on Symphony Mobile by market access providers ltd.

Abstract

The heart of any business success lies in its strategies. Most aspects of business depend on how the companies develop its products and strategies. Without product branding strategy, business may not offer the best products or services in industry as well as will not understand customer needs which is very important during a product lifecycle. Product of any company cannot be marketed well without a proper, effective, planned and successful branding activities. The discussion in this study is intended to introduce some of the concepts and strategies of Market Access Providers Ltd about their branding processes. The paper is started with the description of Market Access Providers Limited. Where I have completed my 3 months internship program, from 1st September to 1st December 2017. In addition, this report contains a small overview and structure of Mobile and Electronic Department. Moreover, mobile market and business model information also include at body part of the report. Along with that marketing plan, targeted customer segment, SWOT analysis are also included in the report body, which will give a clear view regarding the status of the brand. I have tried my best to come up with the valid explanations for the report information and useful recommendation. However, due to lack of sufficient practical experience regarding such Statistical analysis, the recommendation may not be the very accurate enough. I believe a full reading of the will provide a brand development process and my duties over there.