dc.contributor.advisor | Habib, Dr. Mamun | |
dc.contributor.author | Tahsin, Tasmia | |
dc.date.accessioned | 2018-01-03T09:32:07Z | |
dc.date.available | 2018-01-03T09:32:07Z | |
dc.date.copyright | 2017 | |
dc.date.issued | 2017-12-04 | |
dc.identifier.other | ID 14104015 | |
dc.identifier.uri | http://hdl.handle.net/10361/8900 | |
dc.description | This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. | en_US |
dc.description | Cataloged from PDF version of internship report. | |
dc.description | Includes bibliographical references (page 44-45). | |
dc.description.abstract | The report has been set up with a reason for giving an examination of general consumer experience and functional learning of general exercises of Daraz Bangladesh. Daraz Bangladesh is essentially an e-commerce firm which gives convenient online shopping opportunity to its buyers and an online showroom to its sellers. The organization trusts that the e-commerce segment in Bangladesh will blast in not so distant future in view of technological progression and accessibility of web. Thusly, it chose to get the early market in the business so it can pick up clients validity and has the first mover advantage. Nevertheless, considering some critical components like the time of delivery, product quality, value creation and price which are identified with consumer experience are analyzed thoroughly in this report by gathering information from primary and secondary sources. The sources contained reviewing clients, surveying customers, site substances, write-ups and meeting with existing representatives. This report has explored every one of the data gathered from different sources that comprehended the primary factors that are influencing the organization's consumer experience level which empowered some discoveries of viable proposals to expand consumer experience level. Some of the findings from this research include how customers find elements such as, promise fulfillment, online platform design, payment system etc. important. The level of their expectation regarding such factors has been measured by an importance scale. Thus, from this report, a brief idea can be gathered on which factors play the biggest role in shaping customers‟ experience level. | en_US |
dc.description.statementofresponsibility | Tasmia Tahsin | |
dc.format.extent | 51 pages | |
dc.language.iso | en | en_US |
dc.publisher | BRAC University | en_US |
dc.rights | BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.subject | e-commerce firm | en_US |
dc.subject | Daraz Bangladesh | en_US |
dc.subject | Consumer experience | en_US |
dc.title | Factors effecting customer experience of Daraz Bangladesh | en_US |
dc.type | Internship report | en_US |
dc.contributor.department | BRAC Business School, BRAC University | |
dc.description.degree | B. Business Administration | |