Youth opportunities: branding in Bangladesh

Abstract

Youth Opportunities is the world’s largest opportunity providing platform with a very unique proposition. Since its inception in 2012, it has not only help the global youth with sharing different opportunities but also created a bridge between the opportunity provider and the opportunity seeker. Being a startup company the employees of the organization have been playing a vital role and the company also values its people the most. By working in the Operation and Marketing Departments I have come across the whole branding process, project preparation and overall marketing strategies of the department at the Youth Opportunities. The title of the report is “Youth Opportunities: Branding in Bangladesh”. The report is mostly based on secondary data analysis along with a few primary data collected through different focus group discussions. In the overall report I have tried to focus mainly on how Youth Opportunities plans to penetrate the Bangladeshi market despite having a huge market share globally. This report is a detailed representation of all the mentioned topics and contains a preliminary discussion about Youth Opportunities. This company is the market leader among all the other opportunity providing platform globally. In the overview part the company details are described. In the later part, I tried to make an analysis of the branding strategies of Youth Opportunities in Bangladesh. Finally, I have tried to give some recommendations from my learning that I have got from my day to day job at Youth Opportunities and from my university lectures as well.