B2B sales strategies of freight forwarding industries- an in depth study of Kuehne + Nagel Bangladesh Limited

Abstract

Internship is a mandatory requirement of my graduation program. As a student of Bachelor of business administration analyzing today’s business world is very crucial. It is necessary to go through all fields of knowledge, both theoretical and practical. After completing four years BBA program, I was sent out to have practical knowledge in business life as a part of my academic program. In this report I had tried to focus my both theoretical and practical knowledge regarding Sales team –both import and export of Kuehne + Nagel Bangladesh Limited. My internship topic is “B2B Sales Strategies of Freight Forwarding Industries- An in Depth Study of Kuehne+Nagel Bangladesh Limited”. “Freight Forwarder” is a firm specializing in arranging storage and shipping of merchandise on behalf of its shippers. Freight forwarders usually provide services like tracking transportation, negotiating freight charges, freight consolidation, cargo insurance, and filing of insurance claims etc. Freight forwarding undertakes the responsibility of arranging the transport from point of origin to destination. Kuehne + Nagel as a freight forwarding company, is financially strong, stable and independent. Their global logistics network, in-house expertise and the excellent customer service is proof of the company’s dedication as the market leader. In this whole report, I have tried to include all the experiences that I have gathered during my internship period at Kuehne+Nagel Bangladesh Limited. As I worked in the Sea freight section, my report is all about this department only for both import and export sectors. I have talked about B2B sales strategies, how the import and export operations run in the business, the main documents which are needed for these operations etc. I have also done the SWOT and PESTLE analysis of the company and lastly gave some recommendations and suggestions which can be helpful for the company for overcoming the lacking.