Customer satisfaction on general banking of Prime Bank

Abstract

I have studied numerous theoretical concepts and courses during my BBA program at BRAC University, Bangladesh. Practical applications are the next stage in this learning process which is performed through an internship program, an essential part of my BBA program. That‟s why I have performed 90 days or three months internship which has certainly assisted me to enhance my potentiality and effectiveness in the practical field. I got the chance to prove the aptitude, which has been given by the Prime Bank Ltd. to implement my internship in the Mohakhali Branch. I have to prepare a report on the Prime Bank Limited with a specific topic to meet up the demand of my BBA program. I was ascribed in the “General Banking Division” so I have chosen “Customer Satisfaction on General Banking of PBL" as my Project topic. Banks in Bangladesh now integrates major part of the country‟s organized financial system. Prime Bank Limited which is a well reputed bank in Bangladesh was created and inauguration of its business dated on 17th April 1995 with the objective of bringing about a qualitative change in of banking field and financial management. Today The Prime Bank Limited serves its customers at home and abroad with 148 branches ranged over the country and about three hundred oversea correspondences. For the last five years they have hold the number one position in the Bangladesh Banks CAMEL‟s rating and hopes to be on top this year as well. Customer satisfaction is a measure of progress and expansion for any service institution. To keep the customers satisfied, PBL provides various types of services to its customers. Three departments of PBL, Mohakhali Branch are: General Banking Department, Credit Department and Foreign Exchange Department. They serve their customers through these three departments. Preliminary tasks of the bank are completed by the General banking three departments. Preliminary tasks of the bank are completed by the General banking their customers through these three departments. Preliminary tasks of the bank are completed by the General banking department which includes account opening, offering different types of schemes to the customers, internet banking, providing master credit card, different types of bills and fees collection etc. Prime Bank Limited is serving efficiently with its available products and services. The services which PBL provides to their consumers are very precise and quality one compared to other private banks. The bank made satisfactory progress in all sectors of business operation.