Digital marketing communications and its impact on the potential and current clients of Ogilvy & Mather

Abstract

This internship report emphasizes on the work experience I have accumulated while working as an Intern in the Digital Services department of Ogilvy & Mather Communications (Pvt.) Ltd from August 21, 2017 to November 7, 2017. In this report I mainly combined my experiences at Ogilvy & Mather on client reaching procedure, pitching procedure, research and development, content planning, campaign planning, query management of the official pages of different clients etc. Here I tried to provide the details about how Ogilvy & Mather reach and influence their potential clients and manage and maintain their present clients. Beside I also attempted to discuss about my job description and three month work experience with the company where I had to work with different international and local brands. Since its beginning in 2008 in Bangladesh, Ogilvy & Mather has always been keeping quality service and now it is one of the well-known and leading advertising agencies in the country within a very short time. In this report I have mainly emphasizes oh the client reaching procedure of the company. Where I put the full details on how O&M reach their potential clients by pitching and how they retain their present clients by providing different creative designs, visuals, copies along with the solutions of business problems. I also provided the client list of O&M and discussed about the different campaign planning and query managements I had to manage specially the posts of social media I had to develop during my internship period in O&M. Later, I discussed about my job description on detail where I had to collect the requirements and brief of clients and debrief that to the creative and art department and collecting it by following them up and finally hand it over or publish it on the Facebook page on behalf of the respective client after getting approval of that client. Finally, I discussed about the activity of digital department of O&M and how it Influences different clients. The report’s objective is to understand the roles of digital marketing communications and the influences it has on different brands or clients. This report will provide good information for the marketers. However, agency people have to put many efforts to promoting and uplifting a brand. Anyone needs to be extra creative and active to get success in this sector. Ogilvy & Mather provides worthy internship program. This is the best place to learn and implement different creativity and idea. Honestly, digital is the future and we all need to invest a lot to take our country’s brands ahead.