| dc.contributor.advisor | Choudhury, Mr. Ahmed Abir | |
| dc.contributor.author | Antu, Fahadul Islam | |
| dc.date.accessioned | 2017-12-31T09:39:15Z | |
| dc.date.available | 2017-12-31T09:39:15Z | |
| dc.date.issued | 2017-12-07 | |
| dc.identifier.other | ID 13204021 | |
| dc.identifier.uri | http://hdl.handle.net/10361/8772 | |
| dc.description | This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. | en_US |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description | Includes bibliographical references (pages 8). | |
| dc.description.abstract | The development of Bulk SMS marketing by operators to reach out to their customers
regarding various products and services in Bangladesh is eye caching. The aim of this
research is to get the insight of the consumer’s perception on Bulk SMS marketing by
Robi Axiata limited for their products and services focused towards Robi users. I have
identified three major variables that lead to consumer perception on Bulk SMS
marketing through secondary research and the survey questions were developed based
on that. The variables are increased frequency of Bulk SMS, age relation towards bulk
SMS and message relevance to the individual consumers, also one dependent variable
which is consumer perception. This research found that increased frequency and age of
the consumers are the two dominant factors that have a greater influence on Consumer
perception towards Bulk SMS for the marketing of various products/services of Robi
Axiata Limited. | en_US |
| dc.description.statementofresponsibility | Fahadul Islam Antu | |
| dc.format.extent | 20 pages | |
| dc.language.iso | en | en_US |
| dc.publisher | BRAC University | en_US |
| dc.rights | BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | SMS marketing | en_US |
| dc.subject | Bulk SMS | en_US |
| dc.subject | Robi Axiata Limited | en_US |
| dc.title | Consumer perception towards Bulk SMS for the marketing of various products/services of Robi Axiata Limited | en_US |
| dc.type | Internship report | en_US |
| dc.contributor.department | BRAC Business School, BRAC University | |
| dc.description.degree | B. Business Administration | |
