Consumer behavior towards STAR Cineplex

Abstract

With a lucid vision for the development of the entertainment industry in the country, ShowMotion Ltd. started the first international quality state-of-the-art multiplex cinema theatre on 8th October, 2004 in Bangladesh at Bashundhara City Mall at Panthapath, Dhaka. Show Motion Limited pioneered the modern Multiplex Movie Theatre industry with STAR Cineplex brand in Bangladesh. STAR Cineplex now has six fully digital cinema screens with state-of-the-art 3D Projection Technology, Silver Screens, Dolby-Digital Sound and stadium seating. With a total capacity of 1,600 seats the theater has large lobby with full concession stands serving pop-corns, soft drinks, ice-creams and many other items. Star VIP and Star Premium, the first premium movie theatres in the country, started its journey through a ceremonious event which was held at the Bashunhara City Shopping Complex. The new halls are equipped with latest technologies including a cozy seating arrangement, X-Mirror SD, Dolby Atmos sound system, a VIP lounge and world-class interior, which will give the moviegoers a completely new experience. In addition to scheduled shows, STAR Cineplex also caters to special corporate bookings, red-carpet premieres and private events. As an organization, STAR Cineplex has assigned a total of 6 departments which includes the Marketing, Human Resources, Security, IT, Administration, Customer Care and Services department. Around 170 people are working at STAR Cineplex, where 30 people in the administration department and the rest 140 employees are in the customer care and service department. This year they have celebrated their 13th anniversary and making concerted efforts to bring great movie experiences to Bangladesh. The enterprise plans to open 5 more movie theatre country wide as well as within Dhaka city. The anniversary event took place at STAR Cineplex Auditorium on October 8th, where the announcement was made. Over the years STAR Cineplex kept the moviegoers enchanted with many Hollywood hits, as well as quality local films. The parent company, Show Motion Limited has brought many films to the city dwellers which proved too stiff a challenge for other cinema hall owners. Thus the journey of STAR Cineplex was pioneering; and it was adorned with love from the film buffs. With the span of time, the multiplex has become a familiar spot for quality entertainment and weekly outings. Their goal is to provide the most modern, comfortable, cinema viewing experience of Hollywood and quality Dhallywood releases for a locally adjusted price for our youth and family centered audiences in Dhaka. They aim to be the highest-value entertainment provider in Bangladesh with integrity & professionalism in every step