Effect of digital media on consumer purchasing decision

Abstract

The objective of the study - "The effect of digital media on customer purchasing behavior" was to look at the viability of online advanced correspondence as a medium for showcasing concerning the vehicle business particularly the traveler auto portion. With people and organizations alike grasping the advanced transformation, using web based intuitive instruments to impart, settle on choices and encourage buys, profiting by this worldwide pattern is surely a best need for car organizations. An endeavor has been made to comprehend the range of web as a correspondence medium also, its part in conveying potential clients to the dealership showrooms. The examination was directed by overseeing a poll to a specimen of 121 respondents of changed statistic foundations. 19 paper , journal and conference paper has been considered for further study . Also interview has been taken . It was discovered that however a dominant part of individuals allude to online advanced correspondence sources and discover them dependable and valuable, TV publicizing and informal exchange were the most instrumental in pushing potential purchasers to the showroom. This infers however online computerized correspondence is a tense device in passing on data to clients, it isn't yet the most across the board and powerful medium.