Event management as a business venture: challenges and opportunities in the context of Bangladesh

Abstract

Few years back it would be very difficult for Bangladeshi people think about to pull out an event according to the culture but now people has changed the mentality. Proof of that we are having events like “Bengal Fest” and “folk fest.” But sadly without these two events we don’t have many other events. But every year there are lots of events being organized in Bangladesh. And that is because events firms are facing difficulties to make an event memorable or maybe they are not informed properly about the opportunities they have as an event management firm as a business venture and its challenges and opportunities. Rubik’s Communications is one of the rising event management and marketing activation firm operating in Dhaka from 2009. They focusses mainly on corporate events and marketing activation of different products. Also, they are well known for their expertise in digital marketing and brad promotion. As a BBA graduate, I was enrolled as an intern in this organization. I worked with the organizing, marketing and client relationship department as well as the creative department to learn about the ins and outs of the current event management sector in contrast of this organization. The purpose of this report is to brief about current condition of event management business in Bangladesh, its possibilities and opportunities as well as the threats and filed of improvement. Both primary and secondary data were used in this report. For primary data, we surveyed experts who are currently working in the field of event management. So the findings of this report is based on real life experience and assumptions. I tried to incorporate all the people I could find in this organization involved with event management department to analyze the present condition. From their point of view, I portrayed a basic view of the market gaps. Therefore I tried to suggest some possible implication to fill up the gaps in the current market despite of high competition.