A study on business development strategies of LEADS Impacto Ltd

Abstract

In this booming business era, every step, every strategy, every department counts behind success stories. Accordingly, the department of business development is a crucial one that every company has internally from the very beginning. The current trend of business types are creating real hypes and outsourcing business is one of them. In this process, a company hands their tasks over to another similar company or vendor because of certain advantages and faster turnaround. Because businesses these days have a huge amount of work, outsourcing is becoming more than a necessity. LEADS-Impacto is a Desktop Publishing and Digital Transformation Agency which gets outsourced jobs from clients all over the world. Desktop publishing jobs are very much related to the marketing tools such as localization, advertising adaptation, typesetting and text formatting, template creation, slide presentation, infographic and typography, interactive pdf creation, and business identity design. LEADS Impacto deals with customers worldwide and once gets job outsourced into, with its expert graphics team of 150+ professionals and the brilliant supervisors and directors it serves their clientele. Being headquartered in Dhaka it is going internationally and leading towards being the best. This success story obviously with all the other factors has a driving factor that is the Business Development Strategies. Business Development is the most crucial department for a company as it works behind the all strategies of marketing as well as bringing business to it. LEADS Impacto is basically a company which is mostly interested to do its business in the international market though they also do business in the local market. For the two-different market, they have optimized and efficient business development strategies accordingly. The company is very much up to date for the marketing strategies as well as the opportunity that can be grabbed by being smart on business development strategies. The business development team always research about the opportunity of potential clients oversee, learn for new marketing tools, make themselves update about the services and new aspects of marketing. The business development team has the full freedom to come up with new ideas of business development, learn marketing tools what they think necessary for business development and take initiative by their own. The team directly work with the top management with cooperation and friendly manner. Basically, the report goes in depth study and unleashes about the business development strategies for the international market and the local market of the company.