Shoppers study of ACI Pure Salt

Abstract

This report has been prepared for knowing the attitude of retailers to the ACI super salt. It is based on shoppers study on ACI super salt. The report has started with a brief discussion about company nature, business areas and policies. Quistoneer method was selected for knowing shoppers attitude. Sample questioner list has been attached with this report. Throughout the project work some major problems has come out. Lack of monitory policy and high price are the main reasons for negative attitude of shoppers. It was pretty much difficult to do field survey in several local market places. From the output of the project work it is cleared that ACI might need to include monitory policy and reconsider about their trade price. Shoppers study was a big initiative to get these important issues regarding ACI super salt. ACI Consumer Brands was started in 1995 with two noteworthy brands of the organization – ACI Aerosol and Savlon. These are two of most esteemed items which are getting a charge out of the initiative position in the market. The division began to take new organizations through seaward exchanging and in addition neighborhood producing. In this procedure ACI Consumer Brands propelled numerous new items and furthermore reinforced with Joint Venture business associations with „Dabur India‟ and „Tetley UK‟ and achieved universal partnerships with incredibly famous organizations. A sound personality runs with sound body-ACI trusts in this well established precept and youthful era needs to grow up with solid constitution and sound personality who will lead the country in future. With this conviction, ACI has entered in to the ware sustenance business with "ACI Pure" Brand. The point is to give purest of the nourishment items to Bangladeshi customers at moderate cost for which ACI has put resources into expansive scale in best in class producing offices for day by day kitchen fundamentals like vacuum vanished palatable Salt, Spices and Flour. The items are charming the buyers by giving 100% earth free, unadulterated and normal sustenance fixings which can go up against any worldwide items. 7 | P a g e Corporate vision, mission, qualities, objectives and goals of ACI Limited have been examined in entry level position report. Also, every one of the items and administrations that ACI ltd offers to the clients has been descried. A short outline and portrayal of the work procedure have been incorporated with a diagram. A compact depiction about the division is likewise given in the organization profile section. In work profile section, there have dialog about the idea of the employment and the particular obligations that needed to do all through the entry level position period in ACI Limited. As company cannot access directly with the trader after distribution and cannot ask about their service to the retailer it is difficult to know shoppers opinion. There is a big mismanagement behind this. For example ACI is giving discount for per sack, giving discount on display or any other trade offer but shoppers don’t know about that. It happened because of distributor and sales representative. Pricing strategy is a very vital part of marketing and product itself. Though ACI is providing qualitative salt but higher price than competitor is making a drawback for them. ACI should rethink on their trade price. Company can take initiative steps to make learn SR and field level employee because they should have proper knowledge about current trade price and discount offers. As ACI are more concern about distributor’s offer and privilege it could be to do something for the retailer also. Moreover, Consumer investigation has been made for limited time systems to make sense of a portion of the finding with respect to the execution of ACI unadulterated salt. In the interim proposals and suggestions were incorporated into request to destroy the shortcomings of their specialization. At long last, the report is wound up through including references and sources that have been utilized to set up this report.