Analysis Of current market position of Bangladesh for the baby wipes product and possible branding (promotional) strategies for the Savlon Baby Wipes. (New Savlon Product Range)

Abstract

To understand the market position research is very much important for every organization. Without research, a company might take a wrong decision which could be the cause of waste of resources for that organization. On the other hand, a company might ignore a big market segment for not conducting a proper market research. The purpose of this report is to analyze the current market position of baby wipes 9a baby care product). For the Savlon Baby Wipes. For the understanding the market position this analyze is conducted in two different stage. One testing the customer‟s perceptions towards baby wipes product based on the hypothesizes and second one is collecting information from the market (pharmaceutical shops) to analyze the yearly sales, market share and different SKU segments of different brands wipes. Despite of analyzing, this report also giving an overview of the Savlon and the ACI limited. It gives proper information about the products of Savlon, its 4ps, SWOT analysis and analysis of Porter‟s Five Competitive Forces. Moreover this give a short description about the historical background and policies and joint venture and strategic business unit of ACI Limited.