Radhuni Mustard Oil- a complete market analysis based on Bangladeshi market

Abstract

Square Food and Beverage (SFBL) is one of the leading FMCG (First Moving Consumer Goods) and local giant in Bangladesh. Square Consumer Products Limited had started its journey back in 2000 as an individual from Square Group. In 2010, the organization accomplished ISO 22000 for its Food Safety Management System, After 14 years in their journey, in first September 2014 it reinvented and renamed as Square Food and Beverage Ltd. They need be the world-class food products manufacturer by giving their administration. Square Food and Beverage Ltd. has presented three popular brands in the market in particular Radhuni, Ruchi and Chashi. Without this, they established a new brand named Chopstick. Radhuni is the lead brand of the organization which is also the flagship brand of SFBL. Radhuni Mustard oil is one of the categories of Radhuni Brand. This report is about a complete market analysis of Radhuni Mustard oil. This report includes competitive market analysis of mustard oil, opinion survey based on mustard oil, promotional survey which was done by SFBL and understanding the reasons for using mustard oil. I have also covered the areas why consumers are not using Radhuni mustard oil and made some recommendation based on this. This report also includes marketing mix analysis, SWOT analysis, Porters Five Force model of Radhuni Mustard oil. This report lastly includes the recommendation and finding of the survey which will assist the brand to have a strong hand on the market.