Functional overview of British American Tobacco Bangladesh

Abstract

Being in a controversial industry, British American Tobacco Bangladesh has proved its standing in counting prominent industry in Bangladesh. It plays a great significant role in Bangladeshi economy. As we know British American Tobacco Bangladesh is one of the largest multinational companies in the country and has been operating for over 100 years more than 180 markets around the world. The different functions of the company are continuously helping to remain the market leader of the industry. In one side the marketing department is trying to grab their market position by offering the customers different brands and on the other hand the manufacturing department is trying to meet the market demands. All the departments of the company are running in hand in hand. With all its quality and commitments the company has won many hearts as well as consumer confidence. The Supply chain management of the company has become a competitive advantage over the competitors. Within the organization, the supply chain refers to a wide range of functional areas. These include Supply Chain Management-related activities such as inbound and outbound transportation, warehousing, and inventory control. Sourcing, procurement, and supply management fall under the supply-chain umbrella, too. Forecasting, production planning and scheduling, order processing, and customer service all are part of the process as well. Importantly, it also embodies the information systems so necessary to monitor all of these activities.