Cash management solutions of Citibank N.A., Bangladesh

Abstract

The rampant growth of Bangladesh has been well documented over the last decade. With a GDP growth of around 6% on an average over the past 5 years, Bangladesh has been a model for economic progress for many. This astounding growth means more investments and coupled with favorable factors, many international companies have been heavily capitalizing on this opportunity. This means financing & banking needs of such firms have also changed and increased in the recent times. The report focuses on how one of the world’s top financial service provider Citibank, is changing the landscape of Bangladeshi Banking industry. Since I had the opportunity to join one of the biggest financial institutions, Citibank N.A, Bangladesh, it enabled me to get a glimpse of how Citi is setting new boundaries in this arena. Being assigned with the Cash Management wing of Citi’s Treasury and Trade Solutions, it gave me a wonderful opportunity to observe first hand Citi’s practices when it comes to dealing with consumer’s daily operational financial needs. This report mainly discusses the service offerings of Citibank N.A., Bangladesh which has pioneered new technology in the banking landscape of Bangladesh. With its innovative Cash Management Solutions, Citi has been meeting the operational financial needs of many of its client on a daily basis. The report dissects and goes into an in-depth study of Citi’s Cash products and its impact on the local economy. The report also goes into various minute details of the organizational structure of the bank which has helped Citi to attain an edge over many other multinational banks in Bangladesh. Moreover, the report also brings into light all the global practices that have been adopted in Citibank N.A., Bangladesh which has led it to be one of the champions when it comes to providing tailor made customer friendly services to a wide range of corporate clients. Lastly, the report gives a rudimentary idea of the problems that have been plaguing further growth of Citibank N.A., Bangladesh and how it can overcome these.