Practical observation and analysis of partnership management in The Daily Star

Abstract

We are living in the 21st century where everything is based on communication and we are fully depended on media. Modern societies and media relate to each other. From the moment, we woke up till we go to sleep we are constantly attached to communication in a different form. A newspaper is one of the most significant media and communication component which is related to our daily life and of our social life. From the very beginning of the society, it is the most common, famous and mostly used medium around the globe to convey the latest news to the readers. The role of a newspaper is not limited in delivering news to the entire world but it also creates public awareness amongst the people. In this paper, we will see how to reach the targeted audience. How we set our partnership program to make people aware and known to our brand. How the youth and the other people are engaging and choosing The Daily Star to meet their source of information. Partnership management is working on that stage in which we promote The Daily Star to the targeted people.