Customer satisfaction of Gemcon Group: a descriptive study on Meena Bazar

Abstract

Meena Bazar is a well reputed retail supermarket chain in Bangladesh with International standards. It started its operation in 2002 and runs outlets in Dhaka, Chittagong and Khulna division although the operation in Khulna division has recently been postponed. Every Meena Bazar outlet carries almost 6,000-8,000 products to sell. It provides convenient shopping experience, friendly customer service along with easy parking provisions for its customers. Meena Bazar is a subsidiary of Gemcon Group. It also produces organic products, dairy items, prepared food & herbal products. Meena Bazar is the first retail superstore in Bangladesh that has a website to shop online. It launched the website in April, 2012, and deliver in Dhaka, Khulna and Chittagong. They took this initiative to make customer life easier. Online shopping with Meena Bazar saves time and it is also very convenient for customer as people face more and more traffic these days. Meena Bazar don’t only sell the products to the customers, they try to convey the product benefits to them too. In order to provide the customers with the best possible value for their money, they procure the products directly from the farmers, removing the middlemen, while ensuring high quality, freshness and continuous availability. Meena Bazar is also known as one of the trustworthy food suppliers of the nation. Meena Bazar is committed to deliver the best available products to the customers and is now expanding more to serve Bangladeshi customers better. In 2002, Gemcon Group became a pioneer in the retail market of Bangladesh with its super store chain- Meena Bazar-that has become a leading super store chain by virtue of its quality products, service and innovative organic offerings. Meena Bazar is set for rapid expansion in the coming years, extending fair price both to its consumers and contract farmers. As a super market Meenabazar’s sale operates with ECR (Electronic Cash Registrar) machine and collect 100% VAT (Value Added Tax) from their customer and deposit the amount to the Government. Meena bazar is one of the highest VAT payers in this sector. Not only this, Meena Bazar has been providing huge numbers of employments through their stores. Meena bazaar is gaining importance among general public day by day by providing valuable as well as qualitative services to the city dwellers.