Branding a function within the company Nestlé Bangladesh Limited

Abstract

Nestlé is one of the leading FMCG Company when it comes to NHW and it is headquartered in Vevey, Switzerland. It has operations worldwide and its products are aimed at creating good health and contributing to a better future. Good Food, Good Life, is the moto of Nestlé that speaks more about the company itself and how much they are into it. This name, “Nestlé” had not been earned by the snap of a finger. Its desire to enhance the quality of life and contribute to a healthier future is what has kept it going on a global scale. They keep their goals and vision aligned as well as their core practices to make their dream a living reality. This is my internship report. I have been honored to work as an intern at Nestlé Bangladesh Limited. I was appointed in CA&C Department. This department is very fundamental department of the company because it solely focuses Corporate Brand, Media & Stakeholder relation, governance and policies, Business & Process Authorization, CSR Activities, Security policies, rules, regulations and so on. A lot depends on the productivity and efficiency of this department. But unfortunately many within the company fails to understand the extent and fundamentality of this function and how it shapes various issues and addresses them and uphold NBL in the country as well as on global grounds.Hence, CA&C have decided to brand its function within the company to have clearer communication and represent itself to the employees internally and find a common aligned overview of what CA&C is really about. Nestlé CA&C believes that this will be a success in the internal environment based on the plans they have made and plans to execute. If the plans are implemented successfully, it is believed that it will help them operate smoothly and have a stronger sustainable business in Bangladesh with clearer view of each other strengths and weakness internally.