Operation management of Zhen Natural Limited, a sister concern of Rangs Group

Abstract

This report has been prepared on the duties and responsibilities I was given in operation management and marketing. This report covers the details of my work as an operations manager for a period of ten months. Chapter one covers the origin and objective of the report along with some of the limitations I faced as an employee of Zhen Natural Limited. In chapter two i have tried to give an overall idea of the company and it clearly explains what kind of products we offer and what our core business plan. Chapter two also covers the company organogram and talks about the vision of the company which is about how Zhen wants to change the current market scenario of Bangladesh by giving consumers a widely variety of organic and natural product and drive away products which are chemically altered. Chapter three talks about the different job descriptions and responsibilities I have such as looking after finance and dealing with our foreign suppliers. In this chapter I have also mentioned what are the current drawbacks of the company in my view and what can be done to resolve them. Chapter four talks about a market research, which was carried out by me to help understand the perception of organic food in Bangladesh. The report included all data like what consumers think about organic food, What they want to see in the market. The research on organic food helped Zhen Naturals understand what out future pipeline is going to be, what products the Bangladeshi consumers prefer and what are their major concerns regarding food items. This report also helped us realize that a lot of knowledge needs to be distributed among consumers regarding Organic food as many are unsure about what Organic stands for. And lastly chapter 5 ends with the References which were used to help make this report