Customer satisfaction of Daraz Bangladesh

Abstract

Daraz Bangladesh is the pioneer of E-commerce industry in Bangladesh who has brought a new era in the shopping trend. It has opened so many opportunities for business along with new trend for the customers. As I did my internship under Content Management Department as Content Executive at Daraz Bangladesh therefore throughout this report I have tried to bring the some facts regarding the content management system, how it works and also tried to find the customer satisfaction of Daraz Bangladesh. Firstly, I have given the description of the origin of the report. Later on, I have given the Introduction of my report. Next, I put the overview of Daraz Bangladesh Ltd. After that I have added the job description that I did in entire 3 month time. I have given then brief details of my job description where I mentioned how content department of Daraz Bangladesh runs, which software they use while working and different methods of working. , I have described the analysis on Daraz Bangladesh. There I tried to put STP analysis, macro and micro environment analysis, feasibility analysis, major players in the market, competitive analysis, website analysis and benefits of Daraz Bangladesh. However, I have tried to describe my research on Daraz Bangladesh and findings, interpretation of my research and recommendation on Daraz Bangladesh. In addition, in recommendations part I tried to mention the suggestions of the consumers which I found from my survey. Finally, I put the conclusion part of my report. Throughout the report I tried to find out what types of service customers are expecting from Daraz Bangladesh, their current service condition, market analysis, where they should perform better and so on. It’s now extremely essential to anticipate and forecast the needs and demands of the consumer and fulfill them accordingly to increase the market growth and market share as well.