Present situation of Gazipur Upa-Sahar Ltd. (on basis of real estate sector of Bangladesh)

Abstract

The real estate sector is the growth center for the development of an economy. Bangladesh, being one of the densely populated nations in the world, has been experiencing severe of houses shortage for its citizens. Although majority of the population is segmented into the middle and the low income groups, still housing for all has been a fallacy in Bangladesh. The gap between demand and supply is still joy wide. Despite inadequate policy preparations, these real estate developers have been successfully making business although the middle and the low income households are still untapped. Gazipur Upa-Sahar Ltd. was established in the year 2010 with REHAB membership, and Gazipur Up-Sahar Ltd. is one of the growing real estate and developers companies in Gazipur.Gazipur Up-Sahar Ltd. provides quality and innovative real estate and developer’s product to the targeted group. As an intern, I got the chance to attach at GUSL for 12 weeks. The internship is a way to relate practical knowledge with the theoretical knowledge. In this report, I discuss and analysis the real estate industry and GUSL separately. Also I identify some internal and external factors that influence this sector and also the organization. The existing marketing strategies are almost the same to all the developers. The main objective of the company is to find out clients and motivate them to buy apartments. This objective accomplished by several developers in several ways. The company has a good future. It is successfully meeting the consumer demand by providing a wide range of real estate and developers products. It is playing an important role in our economy too by providing quality housing product. It also creates huge employment for the people of our country. The company has many scopes to expand its operation, and it has a future plan for expansion However, to pave the way for the organic development of the industry, the problem of long existent inadequate financing availability at lower burden of terms and costs must have to be removed immediately and wider scope has to be created for Non-Resident Bangladeshis. With many other issues, this study attempts to identify the current status of the private housing real estate in Bangladesh, presents deeper insights of the critical factors for increasing its coverage, and thus finally recommends some immediate measures which will be helpful for both the organization and the industry also.