Reaching new customers online: product and content development at UpoharBD.com

Abstract

This internship report contains a whole plan of digital marketing analysis on UpoharBD. UpoharBD is an online gift shop. Anyone can visit this site and buy and send gifts to their near and dear ones via online service. I have selected an effective way for researching of new products through Facebook campaigns. Here I analyzed the digital marketing that means the marketing on internet of UpoharBD. In this report I have discussed why digital marketing is important for any business. Also, I have classified and justified the information of the learning what I have found while researching on this matter. UpoharBD is an idol for other online gift shops in Bangladesh. I have studied the website of UpoharBD and came up with some digital marketing plans. At the very first stage, I had brought some research ideas and then I implemented the learning of those ideas and set my objectives. Then I did analysis of my report according to those research and SWOT analysis. Then I made my objectives what I have found from analysis. At first my objective was launching new products and reaching new customers. At this stage I have launched some Facebook campaigns discussed in the ‘Web content development’ and ‘Digital marketing of new products’ sections. I had chosen a very good strategy for my campaigns for increasing sales as well as engagement of people. Lastly, I did the analysis of my successful campaigns. I just hope that these digital marketing plans I have provided will help UpoharBD to become more popular among its customers.