A study on organizational structure and internal business process of Kaymu Bangladesh Limited

Abstract

This report gives an overall view and prospect of Kaymu Bangladesh Limited in e-commerce industry of Bangladesh. This report looks into the e-commerce industry in the Bangladesh, introduces Kaymu and its internal business process, organizational structure and compares it with current market players and looks to see the feasibility and sustainability of Kaymu Bangladesh Limited. Kaymu is one of the business ventures of world's largest internet company Rocket Internet. It started its operations in Bangladesh at the end of 2013 and within a very short span of time, has become popular online marketplace in Bangladsh to buy and sell products. Kaymu basically follows the eBay business model of buying and selling where sellers sell on Kaymu in exchange of a commission percentage on sales. Kaymu is an online marketplace where sellers and buyers meet and exchange products. Buyer can order anything from Kaymu and pay via cash on delivery (especially in Dhaka), Bkash and can receive products via home delivery all over Bangladesh (some sellers take prepayment via bank account or mobile banking). Kaymu promote the brand names of the sellers via social media, e-marketing (newsletters) and Google Search Engine Optimization (SEO). The sellers find Kaymu easy to sell their products. Because customers often visit Kaymu website to buy products. As, Kaymu does not keep their stocks neither do they handle the payment. The sellers use Kaymu as a platform to get buyers and they do the contacting buyer and product delivery on their own or by using third party delivery system. Now, Kaymu Bangladesh is merged with Daraz Bangladesh and both are working under Daraz group. But both of the companies have their own entity and different website. The main goal of this merger is to gain more trust from the customers and to become more powerful to grab the ecommerce industry of Bangladesh. This merger will also help both the companies to compete with their rivals in e-commerce business of Bangladesh.