360 degree view and gap service modality of financial service in Grameenphone Ltd.
View/ Open
Date
2016-08-14Publisher
BRAC UniversityAuthor
Urmi, Shaila SultanaMetadata
Show full item recordAbstract
MobiCash, Bill payment and Ticketing service is known as financial service of Grameenphone Ltd. These are service that emphasis more on GP revenue. In this report there is discussion about telecom industry, Grameenphone ltd where company overview as structure, and functions. GP is the platform of brand promising as well as their core objective, values, and strategy make the way to go beyond with customer’s needs. Some policies are discussed here regarding making business run and way of or working. There is also discussion of MobiCash service process, Bill payment system, Cash in and cash out functions, partner bank functions, and so on. There is the process of payment that customer follow to pay the utility bill. Moreover, what I have learnt and responsibilities are mentioned accordingly like data compilation, complain categorize, fraud verification, agent’s performances, over phone survey and so on. Besides, there are discussions about MobiCash service performance, reliability, service ability,brand image and features also. There is also have serve action plan, that what we need to do properly.Gap service modality is defined clearly which gap is measured accordingly. MobiCash service is the platform for financial accommodation of customer where they could follow up for easy transaction within short time. In depth there is some statistical overview in terms of customer and retailers preferences where some problems identified and there is also discussion about solution of those problems. Gap Service modality refers the some gas that GP need to cope up to satisfy the customer properly.
Grameenphone Ltd. has initiated the train ticket service where customer would be more satisfied with the service quality and assurance. Bill payment, MobiCash service, ticketing service is the core study items of this report where it clarifies more about gap service modality. The core terms like survey report refers the problem stats and solution as recommendation. Think according to the customer’s choices because they are core assets of company. Their positive thought should bring up and fill up the gap accordingly. Financial service could be the platform of revenue generating so all service should maintain on the choice of customer and system should be upgraded.