Manipulation of human mind through the power of discourse: a study on Bangladeshi call center conversations

Abstract

This study focused on the power of discourse and how it is being used by the call center agents to manipulate human mind. The specific objectives of this study are: 1) to explore the usage of discourse in Bangladeshi call center as a power to manipulate human mind and 2) to examine the variation of the discourse based on the role of the speakers (as a caller or agent), gender and the type of calls. The research design follows a combination of qualitative and quantitative method and the research data came from a reputed call center of Bangladesh while some interviews and survey from the call center agents has been incorporated. Finally, this study sums up with some key findings that can help an individual discourse to be more powerful in action.