| dc.contributor.advisor | Salman, Ali | |
| dc.contributor.author | Litu, Al Masud | |
| dc.date.accessioned | 2010-09-15T05:19:41Z | |
| dc.date.available | 2010-09-15T05:19:41Z | |
| dc.date.copyright | 2008 | |
| dc.date.issued | 2008-08-16 | |
| dc.identifier.other | ID 03204064 | |
| dc.identifier.uri | http://hdl.handle.net/10361/75 | |
| dc.description | This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2008. | |
| dc.description | Cataloged from PDF version of Internship report. | |
| dc.description | Includes bibliographical references (page 99). | |
| dc.description.abstract | AKTEL, since its inception has experienced increasing growth trend. At present, AKTEL has achieved a subscriber base of approximately 7.36 million. The company has a number of plans for the forthcoming future years.
Currently AKTEL is concentrating on the SME (small and medium enterprise) market in Bangladesh. This research intends to explore the current SME scenario in our country and the need of that segment which would provide an over all idea about the outline of the proposed AKTEL SME package. In addition, company background part added for the readers to know more about the company, its products and services.
This research used a semi-structured questionnaire. Total 55 respondents from Dhaka city were taken for this research. Based on their response, the analysis has been made.
Based on the findings and analysis, a proposed marketing mix for the AKTEL SME is given. These recommendations will definitely help the company to develop the AKTEL SME package.
Finally, this research will encourage further study and useful guidelines for these types of researches. | en_US |
| dc.description.statementofresponsibility | Ali Masud Litu | |
| dc.format.extent | 99 pages | |
| dc.language.iso | en | en_US |
| dc.publisher | BRAC University | en_US |
| dc.rights | BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Business administration | |
| dc.title | Planning the marketing mixed of proposed Aktel SME (Small and Medium Enterprises) package | en_US |
| dc.type | Internship report | en_US |
| dc.contributor.department | BRAC Business School, BRAC University | |
| dc.description.degree | B. Business Administration | |
