Consumer credit scheme of Prime bank limited & comparison wth other three banks

Abstract

Prime Bank Limited (PBL) has started its journey as a private commercial bank on April 17, 1995. While running practical orientation with PBL Motijheel Branch; generally I was placed in Credit, Foreign Exchange & General Banking. This report tries to identify Consumer credit scheme of PBL. Bank credit is an important catalyst for bringing about economic development in a country. Without adequate finance, there can be no growth or maintenance of a stable economy. It provides different types of credit facilities to its customers like Overdraft (against work order), Cash Credit (Hypothecation), Cash credit (Pledge), Loan Against Trust Receipt (LTR), Loan Against Imported Merchandise (LIM), Demand Draft Purchase (DDP), IBP (Inland Bill Purchase), IT loan, Consumer Credit scheme, Executives Car Loan, House Finance is the main spring of the credit department and some Special credit. My report based on Consumer Credit Scheme spring of the credit department. Prime Bank Limited introduced “Consumer Credit Scheme” in the year 1995 to enhance the living standard of the people of limited and fixed income group. It provides financing for the purpose of purchasing household products, car, and equipment for medical services etc. It also provides CCS loan to meet emergency needs, to arrange marriage, to enjoy vacation, to meet educational expenses and to convert a vehicle engine into CNG. In this report, the total credit portfolio of Prime Bank has been shown that indicated a positive growing trend in the retail credit amount disbursed. Again, in terms of interest income, retail credit is also accounting an increasing trend. One of the crucial parts of this report is that, Prime Bank Consumer Credit scheme has been compared with other three similar second generation banks like Eastern Bank, Dhaka Bank and National Credit and Commerce Bank in some aspects to understand the current position in the market. From the comparison with three second generation banks, some problems and prospects are found in Prime Bank Retail Credit. The most important prospects of Prime Bank Retail credit are that, it has diversified product portfolio and lowest rates in different charges of retail credit which is the strength of Prime Bank to proceed further in retail credit business. Again, Prime Bank has a few problem regarding target client segments and promotional activities that should be rectified. Overall, there are huge opportunities for Prime Bank to develop and enter in retail credit market. The popularity of Consumer Credit Scheme is increasing day by day. This product is popular because Bank can disburse this loan within a short time, with fewer amounts and the loan is also easily recoverable. Keeping the popularity to Consumer Credit Scheme in mind, most of banks are offering this product. So competition is increasing day by day in CCS program.