How strong brand building is leveraged through efficient operation in the market

Abstract

Unilever is an Anglo-Dutch company, with a history of grand operation, on which it has gradually built its capital. Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal care products. Unilever Bangladesh Ltd is one of the world’s most successful fast moving consumer goods manufacturing companies with local manufacturing facilities, reporting to regional business groups for innovation and business results. Unilever brands are trusted everywhere and, by listening to the people who buy them, they've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. Unilever Bangladesh Limited has five departments to carry out all the organizational functions. I was appointed in Customer Development Department Headed by Customer Development Director (CDD) as an intern. Starting from the depot to reaching the products to the market, Unilever CD plays very important role. My internship report on “how strong brand building is leveraged efficient operation in the market”. This report is designed in four major chapters. Initially the opening words about the report were described in the first segment titled “Introduction”. The next segment “Overview of Unilever” contains the history of Unilever, Unilever Bangladesh Ltd, and Organizational structure. Next two chapters are on my intern experience and the project part. In chapter three I have briefly describe my key responsibilities and involvements as an intern of CD Department. And in project part I have research that how strong brand building is leveraged sufficient operation in the market through the survey to retailers and shoppers. At the end I have find out some interpretation of the findings and gave recommendation.