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dc.contributor.authorAndaleeb, Syed Saad
dc.date.accessioned2016-12-06T06:05:50Z
dc.date.available2016-12-06T06:05:50Z
dc.date.issued1994
dc.identifier.citationAndaleeb, S. S. (1994). Hospital advertising: The influence of perceptual and demographic factors on consumer dispositions. Journal of Services Marketing, 8(1), 48-59. doi:10.1108/08876049410053302en_US
dc.identifier.issn08876045
dc.identifier.urihttp://hdl.handle.net/10361/7119
dc.descriptionThis article was published in the Journal of Services Marketing [© 1994 MCB UP Limited ] and the definite version is available at : http://dx.doi.org/10.1108/08876049410053302 The Journal's website is at: http://www.emeraldinsight.com/doi/pdfplus/10.1108/08876049410053302en_US
dc.description.abstractExamines the factors that influence consumer dispositions toward hospital advertising. Both perceptual and demographic variables were included in the analysis. The results suggest that when hospital advertisements are perceived as helpful and not adding to patients′ costs, consumers are likely to favor this marketing activity. With the exception of education, demographic factors did not have a significant effect on the dependent variable.en_US
dc.language.isoenen_US
dc.publisher© 1994 MCB UP Limiteden_US
dc.relation.urihttp://www.emeraldinsight.com/doi/pdfplus/10.1108/08876049410053302
dc.subjectAdvertisingen_US
dc.subjectConsumer attitudesen_US
dc.subjectDemographicsen_US
dc.subjectHealth careen_US
dc.subjectHospitalsen_US
dc.subjectMarketingen_US
dc.subjectUSAen_US
dc.titleHospital advertising: the Influence of perceptual and demographic factors on consumer dispositionsen_US
dc.typeArticleen_US
dc.description.versionPublished
dc.identifier.doihttp://dx.doi.org/10.1108/08876049410053302


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