Article

Practice of using gifts as promotional materials for marketing of pharmaceutical products in Bangladesh: a survey conducted on general physicians and representatives from pharmaceutical companies

Sultana, Saki; Khosru, Kamrul Hasan (© 2011 Stamford Journal of Pharmaceutical Sciences, 2011)

The present study was undertaken to find out the promotional strategies followed by the pharmaceutical companies, attitudes and responses of physicians towards these promotional activities and influence of using gifts as ...