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dc.contributor.advisorAkhter, Rahma
dc.contributor.authorInzamul, Hossain
dc.date.accessioned2016-10-19T08:21:29Z
dc.date.available2016-10-19T08:21:29Z
dc.date.copyright2016
dc.date.issued2016-05-24
dc.identifier.otherID 12104168
dc.identifier.urihttp://hdl.handle.net/10361/6611
dc.descriptionCataloged from PDF version of Internship report.
dc.descriptionIncludes bibliographical references (page 34).
dc.description.abstractBeing of Asiatic Experiential Marketing Limited (Asiatic EXP) is the leading BTL marketing agency in the nation. I was lucky enough to be an intern of planning department of this company and could see the change which is occurring in the marketing communications arena personally. The way of communication with the people is changing. This adjustment has to be done as the lifestyle of modern people is changing along with the rise of digital media with technological improvement. Keeping pace with those changes, the moderately new digital marketing arena is getting great progress and other communication processes are also becoming dependent to it to make sure the optimum success for campaigns are achieved. To properly determine the level of advancement that Digital Marketing is having over the communication mediums, especially BTL marketing was the purpose of this report. Thus I have attempted to break down the internet behavior of the chose population and furthermore the level of attention the current BTL campaign promotions was getting over the digital mediums alongside their level of feasibility The results of those have shown that the digital marketing arena indeed is becoming quintessential as a modern day communication arsenal, amplifying the precision and effectiveness of the existing modules of communication.en_US
dc.description.statementofresponsibilityInzamul Hossain
dc.format.extent36 pages
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectBTL Marketingen_US
dc.subjectDigital marketingen_US
dc.titleAdvancement in BTL marketing communicationen_US
dc.typeInternship reporten_US
dc.contributor.departmentBRAC Business School, BRAC University
dc.description.degreeB. Business Administration


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