dc.contributor.advisor | Taufique, Dr. Khan Mohammad Raziuddin | |
dc.contributor.author | Ahnaf, Ahmed | |
dc.date.accessioned | 2016-10-19T04:35:00Z | |
dc.date.available | 2016-10-19T04:35:00Z | |
dc.date.copyright | 2016 | |
dc.date.issued | 2016-09-06 | |
dc.identifier.issn | ID 12104063 | |
dc.identifier.uri | http://hdl.handle.net/10361/6603 | |
dc.description | This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. | en_US |
dc.description | Cataloged from PDF version of Internship report. | |
dc.description | Includes bibliographical references (page 34-35). | |
dc.description.abstract | The survey drawn out, required a team effort to be put together to make sure all the significant
territories of the country where the market is dominated by CVL products are covered with
stakeholders of the relevant field. The basic intention of the study revolved around the heavy engine
vehicles that are fuelled by diesel. The outcome of the survey was to obtain a pattern of
consumption behaviour and the factors that are into effect among the target group regarding the
purchase of new product in Commercial Vehicle Lubricant market.
In order to gain genuine and conventional feedbacks from the target group no bars were held. The
survey technically stretched from the great north, casing the districts Bogra, Thkurgaon, Rajshahi,
Rangpur, Pabna to the coastal reef of Chittagong; covering Dhaka, Sylhet, Comilla on the regions as
well. Dhaka alone had 5 separate territories from which reactions were collected. The sampling
frame consisted of all kinds of sellers of engine lube and all type of associates of Diesel Engine
Vehicles. | en_US |
dc.description.statementofresponsibility | Ahmed Ahnaf | |
dc.format.extent | 40 pages | |
dc.language.iso | en | en_US |
dc.publisher | BRAC University | en_US |
dc.rights | BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.subject | Lubricant | en_US |
dc.subject | MJL Bangladesh Limited | en_US |
dc.title | An exploratory study on the factors affecting customers’ choice of commercial vehicle lubricant products | en_US |
dc.type | Internship report | en_US |
dc.contributor.department | BRAC Business School, BRAC University | |
dc.description.degree | B. Business Administration | |