Event management of Mark8 Communications

Abstract

Marketing promotional campaign is very important thing in this modern world. Promotional marketing means raise customer interest towards a specific product and do campaign over it to grab the target customer interests over your product. There are so many ways of marketing promotional campaign to reach your target customer. Many companies you different ways to reach their initials goals. The ultimate goal of marketing promotional campaign is to raise awareness of your product or service among your target market. This internship report was compiled on the basis of my work experience and all the knowledge I acquired at Mark8 Communications while I was an intern in that Advertisement agency. Most of the work I was assigned in was on event management, Marketing campaign and Market research. Mark8 Communications always maintained the standard service quality since the start of the organization. Mark8 provides a huge number of services to the clients while they are specialist in 360 degree marketing campaign. 360 degree campaign consists of Television advertisement, radio advertisement, Public relation and many more other advertisement campaign. The focus of this report is divided into two parts. One is overview of the organization of Mark8 Communications and another part is the research portion. In overview of the organization includes, introduction of the organization, history, products and services are briefly explained in the first part and in the second part a SWOT analysis has been conducted to prove the excellency of the organization against its competitors in local arena. Also, I have shared a detailed insight about my performance at Mark8 Communications which consist of conducting research through market visits and periodic surveys, brainstorming, planning , event management and executing ideas on how Mark8 Communications’s services. Later, I discussed about some marketing campaign which has been commenced by Mark8 Communications on behalf of their different clients. Though Mark8 Communications is quite a new organization they have a huge number of clients and they try their best to satisfy their clients.