Launching of Leveron: report on a new anti-epileptic product launching of Sanofi

Abstract

For a nation like Bangladesh, pharmaceutical segment is a great example of overcoming adversity. Under the promising of 1982 medication law, the area boomed and the nation gradually became self-sufficient. The business sector is developing in a staggering rate. In only five years the extent of the business sector has become double. Pharmaceutical organizations are applying their best push to acquire piece of the overall industry and be a part of the development. Sanofi Bangladesh Limited is no exception. Along with other strategies like bringing up their own research product to Bangladesh market, they are additionally attempting to win more noteworthy offer of the generic market. Launching CNS product was a choice in compatibility to their development arrangement. This report was set up as an internship report to satisfy the system completion prerequisite of the BBA Program at BRAC University and the preparation work was done in Sanofi Bangladesh Limited. In the preparation program, firsthand experience was picked up with respect to pharmaceutical item dispatch by working in the CNS portfolio launching project. The expectation of the internship training was to acquire some certifiable experience by working in a viable situation. Pharmaceutical marketing is a sensitive job; product launching is considerably more than that. The inter-departmental nature of the work makes it to a great degree of communication. The product manager needs to oversee such a large number of partners that he must be exceptionally cautious about keeping up the equal balance. Starting from the market analysis and profit-loss investigation, careful subjective and target basic leadership capacities are required. Meeting the due date is constantly critical however it turns out to be all the more so if there should arise an occurrence of product launching. Product launching is additionally a critical experience for a manager because it requires collaboration with each of the department of a pharmaceutical organization. This is assumed that the most ideal method for getting an inside and out of the pharmaceutical marketing sector. Being included in the product launching team at Sanofi Bangladesh Limited was an outstanding experience.